Resources For Your Handmade Business
your most important marketing move
Before you post anything else to Instagram, go and get yourself an email list! Here are my top 3 email providers…
- Convert Kit– I use Convert Kit because the service is amazing, it’s incredibly easy to offer a variety of opt-ins, and it grows with my business. If you have a blog or website, Convert Kit is the way to go with email marketing.
- AWeber– This service integrates directly with Etsy, so it’s super easy to get your customers right on your list when they checkout. Also, it’s really convenient to pull in your products directly from Etsy when you’re writing emails. If I were starting an Etsy shop today, I’d use AWeber as my email provider, no questions asked!
- Mail Chimp– I used Mail Chimp for a long time before I started taking my business seriously. If you are absolutely set on a free solution, go with Mail Chimp. Otherwise, go with either of the first two choices!
The first thing you definitely need to get if you are going to be shipping your items is a postal scale. This is important because you will want to print your labels at home (it’s cheaper and much easier than buying labels at the post office). In order to buy your labels at home, you will need to know exactly how much your packages weigh. You don’t want your customers having to pay extra to pick up their packages!
If you’re printing shipping labels on your ink-jet printer and taping them on your packages, it’s time to look into some different options. This is never the cheapest way to print labels, and it is more time-consuming than you might imagine.
Lots of handmade business owners use a DYMO thermal label printer. These label makers are cost-efficient because they do not use ink. I don’t personally use one, but I know lots of Etsy sellers who love them.
And here are the shipping labels you will need for this particular Dymo.
I am more of a laser-printer girl myself. Brother sells a super affordable, really reliable wireless laser printer. I never thought that I could afford a laser printer, but I was pleasantly surprised when I did a little bit of research.
This little guy has jammed only once (it was easy to fix), and after almost 9 months of solid use, I still haven’t had to replace the original toner (the starter toner that came with the machine!).
I also use these internet shipping labels. I just print, peel, and stick them to the package. It really can’t get any easier than this.
Photography is one of the most important parts of your handmade business if you are selling online. You can rank up there in the searches, but if your photos look horrible, no one will want to purchase your items.
While you can get by using your phone’s camera for a long time, a DSLR camera can be a game changer. I didn’t realize how lackluster my photos were until I purchased my camera and learned how to use Adobe Lightroom and/or Photoshop. Honestly, I still don’t consider myself a great photographer; but the DSLR helps!
I currently use a Canon Rebel T6. It was pretty easy to learn (even with photography being my worst creative skill!)
If you use nothing else for product photos, get some white foam core board. You can set this on the floor next to a window and take flat lays of your product.
This 50mm f/1.8 lens is a game-changer. It’s a nice starting lens for taking photos of your products. I pretty much just keep it on my camera all of the time.
Photo Editing, Graphics, Mockups, Fonts, Stock Photography
Canva is a favorite of creative business owners! You can use Canva to design social media graphics, Etsy banners, pins, and anything else you may possibly need to run your shop.
The best part is that Canva is free to use and the paid features are very affordable.
Gettting a monthly subscription to the Adobe Creative Cloud is probably the best way to go pro with your creative business.
You can edit your product photos, design graphics for social media, create banners for your Etsy store, and organize all of your photos with Adobe products.
I love my Creative Cloud plan because I use Adobe Illustrator to design products. If you want to save money though, consider the Creative Cloud for Photographers plan. It’s only $9.99 a month, and it will provide you with access to Lightroom and Photoshop.
Creative Market is my go-to for fonts and graphics. You can grab some free goodies below.
Powered by Creative Market
You can also check out my favorite fonts for handmade business owners here.
When you are ready to start your own website, I recommend two different methods.
Option A) Buy hosting + Use WordPress.
I would enthusiastically recommend this option over any other option. This gives you full creative control over your website, and it’s not as difficult as you might think. While it takes a good deal of time and regular maintenance, I feel that it is well worth it.
- The first thing you will need to do is purchase a domain. You can do this through Google Domains, SiteGround, or really any other domain service.
- Then you need to purchase hosting. I use SiteGround to host my own websites. I was with Bluehost for a long time, but my website was really slow and sometimes it would go down for hours or days. Since Bluehost forces customers to pay for long-term subscriptions (without the option of prorated refunds), I actually lost some money when I switched to Siteground, but I’ve been SO happy with it. It may also be worth noting that I have used GoDaddy to build websites for clients, and I absolutely hate it.
- Install WordPress. If you happen to get your hosting from SiteGround, they make it really easy to install WordPress on your site.
- Purchase and install a theme. A premium theme will make your life 1000% percent easier than trying to make a free theme work for you. I download my themes from Envato Market. My favorite is definitely Flatsome. I also like X Theme.
Option B) Set up a Shopify Store
Setting up a Shopify Store is really simple. It’s also virtually maintenance free, and I would recommend it if you aren’t technically inclined or don’t have the time to worry about your website.
Go to Shopify’s website, create an account, and you can have your own store up and running in a few hours.
*This post contains affiliate links. This doesn’t cost you anything, but it helps me provide free resources for you.*
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