If you’ve started an Etsy shop, but don’t seem to be getting any traffic or sales, it’s time to consider an Etsy Marketing strategy.
Forget Tips and Tricks: Build An Etsy Marketing Strategy
While there are many Etsy marketing tips and tricks out there, few sellers have developed a solid, strategic method for consistently driving traffic to their shop.
In this article, I’ll share with you my 3-part Etsy marketing strategy for new sellers that will help you get the most consistent traffic with the least amount of effort, especially when you’ve just opened your shop.
Etsy Marketing Step One: Etsy SEO
Etsy SEO should be the foundation for all of your marketing efforts and the first thing you learn when you open your Etsy shop.
Etsy SEO brings some of the strongest leads directly to listings that they want to purchase.
This is because the customers who are searching for something specific on Etsy know what they want and are ready to buy…from a shop on Etsy. They simply need to find the right listing.
Without SEO, these customers may never find your listings and that means lost traffic and most likely, fewer sales in your Etsy shop.
Is Etsy SEO all you need to market your shop? Not by a long shot. But will Etsy SEO increase your traffic and sales, especially when starting out? Absolutely.
What’s more is that advanced marketing strategies, such as Etsy promoted listings will not work without having excellent SEO. You never want to pay for promoted listings without having your SEO in order!
For new sellers, the best part about Etsy SEO is that once you work on your titles and tags for the first time, you’re set and ready to go, at least for a while!
In fact, I recommend optimizing your Etsy listings when you’re first adding them to your shop and then leaving them alone for at least 90 days. This will give you enough time to see some traffic come to your listings and to evaluate the effectiveness of your SEO efforts.
How To Get Started With Etsy SEO
Download my basic Etsy SEO checklist. It’s a quick start guide that will get you up and running fast. As a bonus, when you download your checklist, you’ll also receive a 5-day Etsy SEO course, right in your inbox.
Etsy Marketing Step Two: Email
Email marketing is going to take a little bit of effort, but starting your list is going to pay off, especially if you do it now. (Not next week. Right now!)
Even if you aren’t ready to send anyone anything, you need to start building your list. The sooner you start it, the more emails you will collect in the beginning stages of your Etsy business.
- Email marketing is one of the most effective ways to make sales. Period.
- Once you get customers on your list, you can communicate directly with them. You don’t have to wait for them to find you again. You’re having a sale? Send them a message. Are you launching a new collection? Let them know.
- You own your list. You…Not Etsy. Did you know that you can’t contact your Etsy customers unless it is specific to their order? When you have an email list, you can contact your customers any time you want. Your email list is yours. Only yours. And you can use it whenever you want.
How to Get Started With Etsy Email Marketing
Make an account on MailerLite.
- Free for small lists and about half the price of other providers for larger lists
- Really easy to build forms and landing pages to collect email addresses.
- Effortless when you want to write emails with images, surveys, and your own branding.
- An email provider that will grow with you. You’re going to want automation and advanced features in the future. MailerLite offers it all.
As you can probably guess, I am an affiliate for MailerLite. That’s because I use it myself. Since plans are free, you can imagine how much money I’m making from this recommendation!
Decide on an opt-in or freebie. People don’t just sign up for your email list because you have a newsletter. You need to make it worth their while!
The easiest way to do this is to make a coupon code for your Etsy shop, but if you want to get more creative, you can make some sort of guide, checklist, or freebie to get people to sign up.
Create a form or landing page in your email provider. Then put that link everywhere.
Here are some places you’ll want to link to your form or landing page:
- In your Etsy listing descriptions
- In your Etsy announcement
- In a graphic that you include in your listing photos
- Your Etsy about page
- All of your social media profiles
Another great way to collect email addresses is by collecting signups at craft shows and events!
Please note that you can’t just take the emails of your Etsy customers without their consent. They explicitly need to sign up for your list. (This is even true with email providers such as AWeber, that have direct integrations with Etsy!
Etsy Marketing Step Three: Pinterest
Before you work on your Facebook and Instagram, be sure to get on Pinterest and sign up for a business account.
- Pinterest users are often ready to make a purchase. Those purchases could be from your shop.
- Pins live forever. If you make a quality pin today, it could still be driving traffic to your listing years from now.
- Pins link directly to your listing. Users don’t have to copy and paste a link or find it in the description of your Instagram profile!
- Pinterest can be stress-free. Make your Pins, schedule them on Tailwind, and forget about it.
How to Get Started With Pinterest for Your Etsy Shop
- Set up your business Pinterest account and link it to your Etsy shop.
- Learn about Pinterest marketing. You could take an expensive course or try to piece it together from blog posts, but the easiest and quickest way to learn about Pinterest is to sign up for a free trial at Skillshare and do a quick course like this one.
- Pin your listings. You can pin directly from your Etsy shop or make pins with Canva or Photoshop. Be sure to include keywords in your descriptions in order to get Pinterest views!
With SEO, email marketing, and Pinterest, Etsy marketing doesn’t have to be overwhelming or time-consuming. In fact, it can actually be easy. Stop leaving your shop up to chance and take control of your marketing strategy!