It seems these days that Etsy sellers are extraordinarily concerned with their Etsy SEO grades.
Etsy SEO Grades Make Optimization Simple
These grades are a great place to start if you’re trying to optimize your listings for Etsy search. (I especially like the grading system on eRank.)
In fact, I appreciate that the grading systems within these tools make a complicated Etsy SEO process much simpler.
The Challenges of Using Etsy SEO Grades
However, it’s important to note that what tool you are using (eRank or Marmalead) matters when it comes to your SEO grades.
Grades are based on the tool’s interpretation of what Etsy considers important in search placement. So while one tool may place more weight on long-tail keywords, another tool may consider readability more important.
eRank, for example, takes into account Etsy’s search guidelines and gives your listing an SEO rating for how well you follow those guidelines.
In other words, the rating doesn’t have anything to do with the quality of your keywords. Instead, it judges your listings based on if you are actually following Etsy’s SEO rules.
Furthermore, as Etsy sellers, it’s even more important for us to understand that the Etsy search algorithm takes into account multiple factors for search placement, many of which aren’t (or can’t be) factored into your SEO grades, no matter what SEO tool you are using.
Still, it’s nice to see that you’ve earned an A, right?
Why An A Doesn’t Guarantee More Views on Etsy
This is where, as Etsy sellers, we stagnate. We “fix” our titles and tags, wait around, and wonder:
My Etsy listings all have As on eRank. Why am I still not getting any views or sales on Etsy?
This is when it’s time to take a closer look at our listings.
Etsy Listing Quality Matters
When customers come across your listings in their search results, are they clicking on them to learn more? Are they purchasing your items? What are your conversion rates?
Customer behavior matters when it comes to Etsy search placement, maybe even more than your titles and tags!
Listings that sell well will always get better search placement than listings that don’t convert.