Etsy SEO Grades: Why An “A” Isn’t Good Enough

It seems these days that Etsy sellers are extraordinarily concerned with their Etsy SEO grades.

Etsy SEO Grades Make Optimization Simple

You know what I’m talking about, right? The listing report that you get on eRank or Marmalead that tells you if your listing SEO has earned an A, B, C, and so on?

These grades are a great place to start if you’re trying to optimize your listings for Etsy search. (I especially like the grading system on eRank.)

In fact, I appreciate that the grading systems within these tools make a complicated Etsy SEO process much simpler.

The Challenges of Using Etsy SEO Grades

However, it’s important to note that what tool you are using (eRank or Marmalead) matters when it comes to your SEO grades. Grades are based on the tool’s interpretation of what Etsy considers important in search placement. So while one tool may place more weight on long-tail keywords, another tool may consider readability more important. This means that you may have an A on eRank, but a C on Marmalead!

What’s more is that neither tool has the official Etsy algorithm. We all simply know what Etsy wants to tell us.

As Etsy sellers, it’s even more important for us to understand that the Etsy search algorithm takes into account multiple factors for search placement, many of which aren’t (or can’t be) factored into your SEO grades, no matter what SEO tool you are using.

Still it’s nice to see that you’ve earned an A, right?

Why An A Doesn’t Guarantee More Views on Etsy

This is where, as Etsy sellers, we stagnate. We “fix” our titles and tags, wait around, and wonder:

My Etsy listings all have As on eRank. Why am I still not getting any views or sales on Etsy?

This is when it’s time to take a closer look at our listings.

Etsy Listing Quality Matters

When customers come across your listings in their search results, are they clicking on them to learn more? Are they purchasing your items? What are your conversion rates?

Customer behavior matters when it comes to Etsy search placement, maybe even more than your titles and tags!

Listings that sell well will always get better search placement than listings that don’t convert.

So How Do I Improve My Conversion Rates on Etsy?

Unfortunately, this question doesn’t have a simple answer. Sure, you can improve your photos and write a better description. You can examine your prices and play around with free shipping.

Until you examine your listings through the eyes of your customers, though, it’s going to be difficult to make solid progress.

Improve Your Etsy SEO & Listing Conversion Rates Today

In order to do this, I created a free course that will help you focus your efforts for better search placement and conversion rates.

Search to Convert’s three modules include:

  • Three lesson videos
  • Two additional example videos for clarification
  • A conversion rate tracking spreadsheet
  • An instructional video to help you use your spreadsheet
  • A 12-page listing self-assessment to evaluate your listings from a customer’s point of view

Basically, it’s everything you need to get your listings ready for some serious progress in your Etsy shop! I hope to see you inside the course!

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