What do you do when your Etsy shop is slow?
When you run a handmade business, some months are slower than others. When your Etsy shop is slow, it’s easy to go into panic mode. However, try not to worry too much. Seasonal and monthly fluctuations in retail are perfectly normal. The same is true for your Etsy shop or handmade business.
In the meantime, here’s a list of things you can do to improve your business when your Etsy shop is slow.
50+ Things to do when your Etsy shop is slow
- Create new products or designs.
- Plan a new product line.
- Rework the SEO on your lowest ranking listings.
- Develop a renewal strategy.
- Rearrange your listings in your Etsy shop to put your bestselling items on your first page.
- Rename your Etsy sections to be more SEO friendly and descriptive.
- Rearrange the list of your Etsy sections. Start with the shortest section name on the top and end with the longest name on the bottom.
- Make a new Etsy cover photo.
- Take some vertical photos of your products and add them to your listings.
- Take better photos of your products.
- Compose some styled photos of your products.
- Take a better profile photo for your Etsy shop.
- Add a shop update.
- Add links to additional Etsy listings or your Etsy shop in your descriptions.
- Update your about page.
- Make sure your Etsy tagline describes exactly what you are selling. (Make it SEO friendly.)
- Make a copy of your reviews on Etsy. You want to have them in case something ever happens to your shop or to Etsy.
- Add shop photos to your Etsy shop.
- Make a video of you making your items and post it in your Etsy shop.
- Make a description template to systematize your listing process.
- Pin your Etsy items to Pinterest.
- Premake products.
- Make a website.
- Make your existing website better.
- Write a blog post on your website.
- Step up your game on Instagram.
- Clean up your Pinterest boards.
- Add SEO-friendly descriptions to your pins on Pinterest.
- Update your Pinterest bio. Add keywords in it!
- Do some bookkeeping.
- Double check your pricing. The market changes, material prices change…
- Start an email list.
- Make a great email incentive.
- Send an email to your email list.
- Run the numbers to see if wholesale could work for you.
- Make a line sheet to prepare for wholesale requests.
- Contact shops for wholesale.
- Take a class on Creative Live.
- Find a new podcast for makers.
- Read a business book. (Check out my hand-picked books in the Amazon Ads below this post!)
- Learn Adobe Lightroom, Photoshop, and Illustrator.
- Continue your maker’s education. Learn new techniques for your craft.
- Learn a brand new craft.
- Experiment with different techniques for your craft.
- Clean up your business Facebook page.
- Try Facebook advertising.
- Run a giveaway.
- Clean up your work space.
- Make a shipping station. (See my post about shipping stations here.)
- Research and make a list of Instagram hashtags. Keep a copy of it in the notes on your phone.
- Research suppliers for your materials.
- Spend some time with your family.
- Meditate, Journal, Do Yoga, Sleep
Need A Little Help With Etsy SEO?
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