Creating a Logo for Your Handmade Business

Creating a logo for your handmade business is an essential part of your branding strategy. Your logo will help potential customers understand who you are and get a feel for what they can expect from your business. You will also use it everywhere, so it’s important to be thoughtful about your design choices.

Your goal in creating a logo for your handmade business is to get the most professional looking logo you can within your budget. This means that you need to think about your level of DIY abilities, how much control you would like to have in the process, and how much money you have to spend. I’ve put together some resources to help you get started- whether you’d like to hire someone or do it yourself.

Getting Ready to Create a Logo

Before you even begin (don’t even start thinking about font choices yet!), it’s important to think about what you would like your logo to represent. This means thinking long and hard about you business. Here are some questions to get you started:

  • Who do you imagine purchasing your products?
  • How would you like them to feel when they open a package from your store?
  • What is your story? Why are you starting a handmade business?
  • What is the “feel” of your brand?
  • If you had to choose 3 adjectives to describe your business, what would they be?
  • What kinds of materials, textures, or patterns do you use when making your products?

The answers to these questions should help you get focused when trying to decide on the colors, imagery, and typography you’d like to include when creating your handmade business logo.

Hiring a Graphic Designer

Hire a Designer or Agency

Now where you go from here largely depends on your level of DIY expertise and your budget. When I began my handmade business, I had very little money, but I knew a graphic designer. I asked her to work on a logo for me. I have a feeling I was a real pain in the ass with my passive control-freak tendencies, but she came up with something that was absolutely perfect for my business. She picked the colors and fonts, and it worked out really, really well. I’m not going to say that it was easy for me to let go of that control,  but as a real graphic designer (who went to college for that sort of thing), she knew what she was doing, and I’m now very happy that I have a professional looking logo that properly represents my handmade business.

If you are going to go in a similar way (hire someone), my best advice is to give them as much information about your business as possible, but to give them the creative freedom they need to do a good job. Graphic designers understand color theory and typography and actual logo design.  Let them do their jobs. They will give you choices and allow you to provide feedback. You can work with them from there.

Hiring someone to design your logo is typically a smart investment. You can expect to pay somewhere in the hundreds, but if you have that to spend, a professional logo will carry you far with your marketing plan (hopefully for years to come!)

Have a Logo Design Contest

Let’s say you don’t know a graphic designer. Or you don’t really want to call up an agency. (But you do have a little bit of cash to spend on a logo.) Did you know that you can have a logo design contest?

It sounds like magic, doesn’t it?

Here’s how it works: you fill out some information on a form, designers create logos for you , and you choose the one you like. The services seem to start around $99 and go upwards from there.

Try out sites like Design Crowd, 99 Designs, and Design Hill to host your own logo design contest. Here is Design Crowd’s model for logo design:

 

Hire Someone on Etsy

Another option I find appealing is looking on Etsy. Simply search for “custom logo design.” You can support an individual creative entrepreneur like yourself when you purchase a logo from an Etsy shop. You can also find a range of services and prices to fit your needs. Be sure to find a designer who’s style resonates with your own. Also make sure this person offers opportunities for you to provide feedback.

Here are some examples of what is offered on Etsy:

DIY Your Handmade Business Logo

Alright, despite my advice to get a professional logo from a professional designer, I know you want to DIY this. You’re a crafter, and this is cool. Maybe you have mad graphic design skills. Or maybe you have a budget of $0. No worries! Creating a logo for your handmade business (DIY version) has never been easier.

Step 1: Choose Your Color Palette

Before looking at any of the programs or apps listed below, I would highly suggest making deliberate color choices to guide your logo design.  First, do a little bit of research into the psychology of color. (I like this article from Help Scout).

Then go back to the original questions you answered at the beginning of this post. What colors best represent the “feel” of your business? Which colors will resonate with your ideal customer?

Next, try a website that generates color palettes. My favorite is Coolors. I could spend days on this site. (And it is possible that I have.)

I also like the Adobe color wheel generator found here.

Once you determine your favorite color scheme, write down the hex numbers (the # and the six letters/digits after). Most design programs will let you input your hex numbers, allowing you to easily bring continuity into every aspect of your branding.

Step 2: Choose Your DIY Program and Level of DIY

Vector-Based Apps (Totally DIY)

Adobe Illustrator is pretty much the standard for professional design in the logo world. It uses vector images, so you can design something that can be easily resized without sacrificing quality. The Adobe suite is available for anyone who doesn’t mind paying. It’s about $20 for a single program or $50 a month for the entire creative suite.

*A Quick Note About Adobe Creative Cloud* I love having access to all of these programs, but I had to take some online classes to learn them. I use Lightroom and Photoshop to edit my product images, Photoshop to design marketing graphics, Illustrator to make products, InDesign for course worksheets, email opt-ins, and educational materials for my customers, and PremierPro to edit videos. You can do all of these things with free alternatives, and when you are starting out, it is probably not necessary to get a subscription to the Adobe Creative Cloud. As you grow, however, it is something to consider!

Free Alternatives

If you don’t currently have the cash (or you’d just like to save the money), there are plenty of free vector-based Illustrator alternatives you can use to design your own logo. I tried Inscape and Vectr. Both did what I needed them to do, and they may be worth a try.

Purchase Pre-Designed Elements (Semi-DIY)

If you have the technical know-how to use Adobe Illustrator but need a little bit of a creative boost, look for pre-designed elements that you can use in making your logo.

Creative Market is a great place to purchase graphics, fonts, and  You can incorporate these into your own designs and even purchase customizable logos that will help you immediately brand your handmade business.

Here are some examples:

Powered by Creative Market

Powered by Creative Market

Powered by Creative Market

Powered by Creative Market

Powered by Creative Market

Design Your Own Logo in a Free Graphics program. (Semi-DIY)

  1. Canva Canva is the go-to app for all things marketing. It is free for most design needs, and can be upgraded on a monthly basis. Get familiar with Canva now if you don’t have the budget or the expertise to use Photoshop or Illustrator just yet! You’re going to love it. You can check out my tutorial for designing a logo with Canva here:
  2. Adobe Spark is also an excellent choice for marketing your handmade business. It is also free, and if you have an Adobe Creative Cloud account, you can get even more out of the program. I actually like Adobe Spark a little bit better than Canva for most tasks!

Logo-Making Apps (Not As Much DIY)

There are plenty of options if you don’t feel comfortable starting your logo design from scratch.

Phone Apps

When I searched the Google Play Store, I found at least 50 logo making apps. Here are a few that I tried:

  1. Hatchful– You can make a free logo or pay about $6 for something of a slightly higher quality. There aren’t a lot of customization options, but it doesn’t require a lot of skill either.
  2. Logo Foundry- I made a mediocre logo with this app. There are lots of ways to customize your options with hex colors, a decent selection of fonts, and free icons on this app. Download it here for Android and here on ITunes.
  3. Desygner– This is a nice app with basic logo making capabilities. It uses Google Fonts, is completely customizable, and provides a Brand Kit upgrade for additional designs and features.

For a little bit more control, try these online apps that can assist with logo making:

  1. https://logomakr.com/   This program has a lot of free icons to try.
  2. https://www.designimo.com/   This is a straightforward program that requires very little expertise. It’s free to use, but $29 for a  high resolution file. It uses a lot of icons.
  3. https://logotypemaker.com/   Choose from a variety of logos to customize, and download them with an account.

Logos can be as simple or as elaborate as you would like to make them. (And often, it’s SO much better to have a simple logo!) I’d play around with a variety of options to see what works best for you!

 

 

*This post contains affiliate links. This doesn’t cost you anything, but it helps me provide free resources for you.*

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